A business plan is a prerequisite for any aspiring business start up. Many financial and lending institutions require a well prepared document before funding can be approved. A good home health care business plan will consist of about eight sections highlighted below :
Find out about
The objectives of the company
Market Analysis Summary
Strategy and Implementation Strategy
The executive summary offers a description of the business and a brief summary of all the other sections. There are several sub-headings under this section such as:
The objectives of the company-these are the targets the company hopes to meet e.g number of customers served, sales for the year etc
Keys to success
The company summary provides important information about the company such as
The details of the company owners
The summary of start up costs such as office supplies and equipment, nursing supplies, business development, rental expenses.
This section should include a list of the entire requirements expenditure breakdown. It should also have a breakdown of the start up funding.
This is a description of the services that the health care facility will be providing and should be as comprehensive as possible.
MARKET ANALYSIS SUMMARY
The market analysis summary is a description of the kind of clients that the home health care facility will be serving. Under this section are sub sections titled market segmentation which gives the projected proportions of the target patients and their age groups. Other sections under this are target market strategy, service business analysis, the competition and general buying trends. There should be a detailed description of how your pricing mechanism is likely to impact on the target market e.g how to charge personal injury cases.
Under this section ,the business outlines which target groups it will focus on .There should be a clear description of the business’ competitive edge and why they are best placed to provide the services they intend to offer(especially considering that healthcare is a sensitive issue with many people). The marketing strategy should provide a description of how the health care facility intends to market itself. The sales strategy should be provided and a description of how the home health care facility intends to stick to its core business. Other details such as the sales forecasts and milestones should also be included.